Bridging the gap: Rethinking cessation across today’s nicotine users

As tobacco use patterns continue to evolve, public health efforts must better connect prevention and cessation. Youth who vape and adults who smoke are often treated as distinct challenges, yet both reflect a common gap between the desire to quit and the effectiveness of available treatment and support. This presentation will explore how current approaches are falling short across populations and highlight opportunities to better align prevention and cessation through scalable, user-centered solutions that meet people where they are and support successful quitting over time.