Comprehensive is key: Considerations for an optimally regulated tobacco market in the United States

This presentation will discuss the comprehensive components of an optimally regulated tobacco market in the United States, including considerations related to efficient premarket review grounded in strong science, coupled with robust enforcement across the supply chain. The session will also discuss factors encompassed by the public health standard established by the Tobacco Control Act, including opportunities to mitigate initiation among non-users, particularly youth, while facilitating an evidence-based pathway by which lower-risk alternatives for adult smokers can enter the market.