Nicotine pouches: Will they make a difference?

Nicotine pouches are the latest consumer nicotine product with the potential to compete with cigarettes. They offer advantages such as delivering sufficient nicotine, being discreet to use, having a safety profile similar to NRT, and being validated by their tobacco-based counterpart, snus, which is gradually replacing smoking in Sweden and Norway. However, they require far greater adjustments from smokers than heated tobacco products and e-cigarettes, which mimic the sensorimotor aspects of smoking much more effectively. The presentation will first cover the history of nicotine pouches, their current use in various countries, and their nicotine delivery and effects on users. The final section will speculate on future trends in pouches, vapes, and cigarettes.