A clash between two absolutist narratives: How to define success and set priorities

This presentation will first outline the landscape of polarized narratives surrounding the nicotine sector, why they endure, and what is lost in the conflict. A flexible framework for progressing and prioritizing will be introduced, defining what we should aim to optimize in policy; how to adopt a hierarchy of goals that is non-absolutist; how to interpret success in practical terms; and how to develop adaptive, rather than absolutist strategies.